Meat, Lies, and Videotape (A Deeply Flawed TED Talk)
However, while Mr. Savory himself cautions that most livestock today are produced unsustainably, meat promoters can be seen spinning Mr. Savory’s claims as if they apply equally to factory-farmed meat. Yet it’s no new trick to promote factory farmed meat as grass-fed. A grassland producer has himself noted that most marketing of “grass-fed” beef is a hoax. Beef marketed this way commands a 200-300% price premium — so the incentive for producers to cheat is overwhelming, as evidenced in one videotape afteranother.


