Understanding Neocarnism: How Vegan Advocates Can Appreciate and Respond to Happy Meat, Locavorism…

The Three Ns of Justification in carnism: Eating meat is normal, natural and necessary.

By Melanie Joy

These days, few commentaries cause vegans more despair than those proclaiming the virtues of eating “humane” meat, those promoting the ethics of eating “sustainable” meat, or those insisting on the nutritional necessity of eating any meat. Exasperated vegans wonder why, despite years of seemingly successful campaigning to raise awareness about the impact of animal agriculture on animals, the environment, and human health, these same concerns would actually be used to defend meat eating.

Yet it is not despite vegan advocacy, but largely because of it that such defensiveness has made its way into public discourse. The new wave of pro-meat arguments is in part an attempt to defend the weakened meat-eating establishment against the very real threat posed by an increasingly powerful vegan movement. “Happy meat,” locavorism, and “paleo dieting” are signs of society’s willingness to examine the ethics of eating meat, eggs, and dairy, and they reflect people’s genuine concern for animals (and the environment and health). But they also reflect the resistance of the dominant, meat-eating culture to truly embracing a vegan ethic. The new pro-meat arguments are part of a carnistic backlash against the growing popularity of veganism, and vegans and non-vegans alike must understand and appreciate them in order to move toward a more humane and just society.

Read the full article at http://www.onegreenplanet.org/lifestyle/understanding-neocarnism/.

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