I’ve been following the work of photojournalist Jo-Anne McArthur for some time now, and we’ve featured her work in our photo galleries as well. Jo-Anne’s work is subtle and profound at the same time, qualities that reflect in her personality as well. When I learned that filmmaker Liz Marshall just finished the final cut of her new film about McArthur called The Ghosts in Our Machine, I felt the excitement brew up inside of me. I know this film is going to be big — big in its impact because of its effective mix of subtlety, truth, and art. The trailer here captures those qualities that I think will make people want to see it and distributors want to make it available. Without risking hyperbole I can honestly say that this is one of the best trailers I’ve seen in ages.
About Robert Grillo
Robert Grillo is the director of Free from Harm which he founded in 2009 to expose the food industry’s exploitation of animals and foster greater empathy for farmed animals. As an activist, author and speaker, Grillo focuses awareness on the animal’s experience and point of view, drawing on insights from sociology, psychology, popular culture, ethics and social justice to bridge the gap between humans and other animals. As a marketing communications professional for over 20 years, Grillo has worked on large food industry accounts where he acquired a behind-the-scenes perspective on food branding and marketing. His new book, Farm to Fable: The Fictions of Our Animal Consuming Culture, reveals
how popular culture uses a variety of fictions that condition us to consume animal products and perpetuate fasle perceptions of animals that make us feel better about exploiting them