Truth & Advertising: Spoof of New Chipotle Ad Goes Viral

Viewers of burrito chain Chipotle’s new (and much-discussed) animation, “The Scarecrow” — ostensibly, a brave and innovative critique of factory farming — will immediately recall another factory: the magical candy land paradise of the film, Willy Wonka and The Chocolate Factory. The association comes from Chipotle’s selection of the song “Pure Imagination,” which famously accompanies Wonka’s unveiling of his edible wonderland. … READ ON

Chickenjustice.org Has Nothing to Do with Justice for Chickens

Having discovered a website called chickenjustice.org, I was eager to determine the organization behind it. But what I discovered there had little if anything to do with chicken advocacy. Instead I discovered some strange twists and turns in their campaign that claims to “save chickens” and help poultry slaughterhouse workers, and I felt compelled to write the following letter to the organization’s executive director, Kim Bobo. … READ ON

The Ultimate Betrayal: Is There Happy Meat? An Excerpt from the Book

It is curious that people will show great concern for how farmed animals are treated when alive and yet do not seem to be troubled by their slaughter. This fact seems to demonstrate a general inability to appraise the various gradations of moral transgressions, with killing being at the furthest end of the spectrum of immorality. Especially with respect to animal slaughter, there is a general tendency to ignore gradations of violent and harmful actions. … READ ON

A Vegan Doctor Addresses The Protein Question

Nearly all of what I treat in the Emergency Department is diet related. We have eaten ourselves into a state of sickness, and it is fueled by misinformation. This is nowhere more clear than in the endlessly circulated protein myth; most of us have been indoctrinated into a belief system which holds the misconception that our only sources of protein are animal-derived. Although animal flesh, eggs and milk are sources of protein which we can utilize, they are in fact inferior to plant-based sources. … READ ON

Sexing Chicks: Normalized Cruelty in the Egg Business

Sexing chickens involves a staggering level of cruelty, forcing the internal sex organs of newborn chick to protrude out so the sexer can sort females from males. To hear the helpless chirps and screams of these animals is horrifying. Male chicks will be killed through suffocation. Eggs are cruel for many many reasons, starting with the horrific cruelty of the hatcheries that sell birds to egg farms and backyard chicken keepers alike. … READ ON

Please, No Mo’ Faux Meat, Cheese or Milk!

One of my biggest pet peeves is hearing people (especially other vegans) refer to vegan food as fake, faux, mock and so on. Vegan meat and milk products are made from beans, grains, vegetables, fruit, nuts, oil and spices. These foods are quite real – there’s nothing fake about them. And they’re no more processed than what the typical carnist eats. In fact, they’re often less processed. (Just have a look at the ingredients in Field Roast vegan sausages vs. ones from Oscar Mayer for example.) … READ ON

Meet Louise: Free from Harm’s Latest Rescued Chicken

Louise is Free from Harm‚’s latest hen rescue. We responded to a call from Chicago Animal Control and Care who found her on the streets of Chicago. She has a beak deformity from having been debeaked earlier in her life. She has already been successfully treated for an upper respiratory infection and biting lice. She’s active, alert and eating well, though still frail, underweight and may have a crop (digestion) issue that the vet will need to check on. … READ ON

A Chicken Journey to Safety Rather than Death

When a sanctuary spends $50,000 of its hard-earned donations to transport 1,150 “spent” egg-laying chickens who have seen nothing but the inside of a battery cage across the country to give them a second chance at life, some people say things like, “it should be illegal,” or “what a waste of resources” or “are these people crazy?” But when the poultry industry spends millions shipping live chicks in the mail and makes a big profit on their lives to boot, no one has a problem with that. … READ ON

Cows on a Pasture of Solid Waste

What legacy are we leaving behind? Mountains of waste? Cows living among our own waste? This photo speaks volumes about the future of food. It represents the reality behind animal agriculture’s goal of feeding the world’s population. According to the industry’s own analysts, “Livestock systems occupy 45% of the global surface area…” … READ ON

Meat: Our Language of Objectification

“Meat” is the language of objectification — an attempt to turn a “someone” into a “something.” By referring to an animal as “meat,” the meat industry seeks to create a moral vacuum in the minds of consumers, a complete disconnection between the animal’s identity and their flesh product. “Meat” is their packaged commodity, presented just like all the other products on the store shelves, divorced from the living individuals they once were … READ ON

Groundbreaking, Game Changing Vegan Cheese Is Here

For many people, ditching dairy is only moderately difficult; for others, it isn’t hard at all. But for some it’s a real obstacle; one of the most consistent objections to veganism I encounter is “I could never live without cheese!” But the truth is that while we joke about dying without dairy products, millions of cows and calves are killed each year in the name of dairy production, with calves cruelly torn from their mothers at birth even on small, so-called humane dairy farms. … READ ON

You Would Never Choose the Life of Sheep

Don’t look back. Don’t look forward. If you imagine living the life of a sheep born in 2013, your short life was marked by encounters with callous and desensitized humans who had a price tag on your head before you were even born. Humans bred you artificially into existence. University geneticists meddled with your genes to “optimize” your body’s fleece production. Farmers broke up your family and stole your children. Your fleece was sheered by machines that bruised and cut your skin, and then sold for profit. … READ ON

A Misplaced Concern Over Farmed Animal Extinction

Many people are very concerned that farmed animals will go extinct if everyone goes vegan. What they don’t realize is that commercially-raised farmed animals exist because of artificial insemination and highly controlled breeding environments, not through natural mating. In the case of chickens we annually breed approximately 9 billion birds that will go “extinct” in 42 days (just in the U.S). … READ ON