Don’t Hurt Me: Why “The Ghosts In Our Machine” Will Change Your Life

The Ghosts In Our Machine illuminates the lives of individual animals living within and rescued from the machine of our modern world. Through the heart and lens of acclaimed animal photographer Jo-Anne McArthur, we become intimately familiar with a cast of animal subjects. Each story and photograph is a window into global animal industries: Food, Fashion, Entertainment and Research. Continue reading

The Bizarre and Cruel Truth about Breeding Turkeys

Domestic turkeys have been bred to be so large, they cannot mate naturally, so hens are forcibly “inseminated” several times. Males are masturbated to get their semen. A “milker” at a turkey breeding facility in Missouri describes his job: “I have never done such hard, dirty, disgusting work in my life: 10 hours of pushing birds, grabbing birds, wrestling birds, jerking them upside down, pushing open their vents, dodging their panic-blown excrement and breathing the dust stirred up by terrified birds.” Continue reading

Inside a Lobster and Crab Slaughter Plant

In this undercover investigation, workers at a slaughterhouse in Maine are seen ripping live crabs and lobsters apart limb from limb. Some are dumped, still alive, into boiling water, while others are left in bins to die in agony. Workers tear off live lobsters’ claws and then use metal pipes to pry their heads from their bodies. Tails and claws are saved while the remaining parts of the lobsters’ bodies are trashed, still alive and able to feel pain. Continue reading

Vegan Bodybuilder Displays Superhuman Strength In Must See Video

Vegan bodybuilder Frank Medrano joins a growing number of athletes and bodybuilders whose phenomenal fitness and peak physical performance are powered exclusively by plants. As the general public is increasingly confronted with the inherent cruelty of all animal farming, and armed with the knowledge that we can live healthy lives without exploiting animals for food, Continue reading

Where the Buffalo Roam (and Have Their Throats Slashed for Profit)

The icon of American culture that was once hunted to near extinction has now been bred for one of the trendiest new flesh products. Broken Wagon Bison Farm outside of Chicago offers visitors a chance to pet and feed gentle and friendly bison and then visit their store where they can stock up on bison flesh products and fashion apparel made from their skins and bones. Here you have yet another variation on the Orwellian fantasy of animal husbandry. Continue reading

Fascism and the Language of ‘Humane’ Meat

if given the “choice” between, on the one hand, being shot in the back of the head while overlooking the pleasant Latvian countryside, and a deep trench filled with bodies, and, on the other, being worked to death at Treblinka, then yes, by all means, I’ll take the former. But the moment one claims that the former “option” is “humane,” then I fear you are laboring in Orwell’s totalitarian vineyards, and indeed are repeating, but in a different key, the same arguments made by the Binding and Hoche and other leading ideologues of Hitler’s euthanasia program. Continue reading

The Slippery Slope of Vegan Nutritional Surveillance

It used to be that vegans concerned ourselves with social justice and digging at the roots of unjust privileges. We worked at changing how society conceptualizes other animals, at getting people to finally see the unnecessary, systemic violence that is so pervasive and ingrained, it’s nearly invisible. We thought that we had a lot of work to do but it turns out that we’d been badly neglecting a whole sphere that deserved our attention: nutritional one-upmanship. Continue reading

Saddest Slaughterhouse Footage Ever Shows No Blood Or Slaughter

No matter how much we may talk about kindness, no matter how much we may practice it elsewhere, as long as we demand that living, feeling individuals be harmed and killed for our pleasure — as long as we choose violence over compassion — then we do not live a good or just life. Far greater than the sum of our good acts is the trail of blood, suffering and death we willfully and needlessly leave behind us. Continue reading

The Matrix of Carnism

While most of us are preoccupied with what everyone else is doing and thinking, the message of the Matrix mirrors what Sophocles also taught millennia ago: think for yourself. The only way out of the mental prison of the Matrix is to question what you’ve been taught. Overcome denial and face the truth. And then stop supporting slavery in all of its manifestations because it is the very reason why the Matrix got you under its spell in the first place. Continue reading

Truth & Advertising: Spoof of New Chipotle Ad Goes Viral

Viewers of burrito chain Chipotle’s new (and much-discussed) animation, “The Scarecrow” — ostensibly, a brave and innovative critique of factory farming — will immediately recall another factory: the magical candy land paradise of the film, Willy Wonka and The Chocolate Factory. The association comes from Chipotle’s selection of the song “Pure Imagination,” which famously accompanies Wonka’s unveiling of his edible wonderland. Continue reading