Animal Advocacy

As the popularity of independent media outlets surge, the audience for mainstream media is shrinking, and the latter’s acts of desperation are getting even harder to stomach, especially when it READ ON

Ben & Jerry’s has been owned by the huge multinational corporation Unilever since 2000 and yet continues to position its brand as part of the progressive movement. Its new Facebook ad (pictured above) is READ ON

“Community members are invited to grab a barbecue pork sandwich lunch for 50 cents and pet some farm animals next week at Danville Area Community College,“ reads the opening of READ ON

On the evening of December 14th while most of the city was fast asleep, 30 activists with Chicago Animal Save and Free from Harm, bore the cold and snow to READ ON

What should be the role of research in animal advocacy? What results are valid and most worth our attention? Many take it as a given that we should go where READ ON

As vegans we sometimes feel like we have the weight of the world on our shoulders, and it can leave us feeling very isolated by a society that seems to READ ON

National organizations and e-campaigning are all well and good, but they aren’t enough, and passionate individuals have been leaning on them too much to do the work of social change. READ ON

A wealth of research in the field of motivation demonstrates the importance of long-term goal setting. Importantly, goals need not be easy to attain in the short-term. In fact, the READ ON