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- Rip Esselstyn is an Austin firefighter who transformed the health and wellness of the entire Austin Fire Department through his Engine2Diet program, which is now outlined in a book of the same name. A vocal proponent of a "Plant Strong" approach to eating, Rip illustrates how we all can benefit from taking a closer look at what's on our plates. www.theengine2diet.com
About TEDx, x=independently organize event
In the spirit of ideas worth spreading, TEDx is a program of local, self-
organized events that bring people together to share a TED-like experience.
At a TEDx event, TEDTalks video and live speakers combine to spark deep
discussion and connection in a small group. These local, self-organized
events are branded TEDx, where x=independently organized TED event.
The TED Conference provides general guidance for the TEDx program, but
individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)