Ben & Jerry's has been owned by the huge multinational corporation Unilever since 2000 and yet continues to position its brand as part of the progressive movement. Its new Facebook ad (pictured above) is the latest example. As the third largest seller of ice cream in the U.S., Ben & Jerry's sales in 2017 exceeded 477 million. Since it takes 12 pounds of milk to make just 1 gallon of ice READ ON
"Community members are invited to grab a barbecue pork sandwich lunch for 50 cents and pet some farm animals next week at Danville Area Community College,“ reads the opening of a press release promoting “Ag Day” in this rural, downstate Illinois town. The belief that we can respect and eat animals simultaneously is the shoddy ideological foundation for why animal agriculture, not only still READ ON
On the evening of December 14th while most of the city was fast asleep, 30 activists with Chicago Animal Save and Free from Harm, bore the cold and snow to occupy the space in the alley behind Alliance Poultry at 1636 West Chicago Avenue where trucks deliver live birds night after night. But not on this night. Where normally hundreds of screaming baby birds are forklifted off trucks and slammed to READ ON
I have long been critical of “effective animal advocacy” research on the grounds that (a) The work is often conducted by untrained amateurs without research experience; (b) The work has a bias against animal rights; (c) The research design, methods, analyses, and interpretations of findings have been highly flawed; (d) Peer review is almost never sought; (e) Often, misleading reports are READ ON
It’s only natural, once we become aware of the horrible injustices humans thrust upon our fellow earthlings, that we then want to get active and do something about it. But what’s a vegan to do, what is accessible to all, fun and effective enough to reach the masses? Let's talk about a vegan chalk revolution! Plagued by the question of what more he could be doing to help animals in his everyday READ ON
I became vegan about 7 ½ years ago and an activist one year after that. I read and saw enough to feel that refraining from animal-exploitative consumption and habits wasn’t enough; I was compelled to actively pursue the challenge of making the planet a kinder place for other Earthlings. To echo the great activist Winona LaDuke, I discovered the difference between “simple ‘responsibility’” and READ ON
The following is an excerpt from author Casey T. Taft's book, Motivational Methods for Vegan Advocacy: A Clinical Psychology Perspective. A wealth of research in the field of motivation demonstrates the importance of long-term goal setting. (1) Importantly, goals need not be easy to attain in the short-term. In fact, the underlying premise of the widely studied and empirically supported READ ON
